상주시(시장 강영석)가 지역에서 생산한 샤인머스켓의 올해 첫 출하를 알리며 판매를 본격적으로 시작한다고 밝혔다.  

▲ 상주시, 샤인머스켓을 백화점에 납품하고 있다.  © 상주시

샤인머스켓은 망고향이 나는 청포도 품종으로, 18brix 내외의 당도를 보여 최근 고부가가치 품종으로 선호되고 있다. 

상주는 샤인머스켓 재배량 전국 1위와 더불어 작년 한 해에만 877톤의 포도가 수출 길에 오르며 2020년 경상북도 포도 수출량 1위를 차지하는 등 자타가 공인하는 대표적인 포도 생산지로 자리잡았다.

상주시 관계자의 말에 따르면 올해 첫 수확한 고품질 샤인머스켓을 신세계 백화점과 갤러리아 백화점 전 지점에 납품될 정도로 큰 인기를 끌고 있는 것으로 나타났다.

또한 마켓컬리와 카카오톡 스토어 등의 온라인 플랫폼에도 납품을 시작하고 중국과 동남아시아에 수출도 추진하는 등 본격적인 판로 개척에 나서고 있다.

상주시 유통마케팅과장은 “최근 해마다 재배면적이 급증하고 있어 공급과잉에 대비해 수출 판로 개척과 유통 다각화가 필요하다.”고 밝히며, “특히 해외 수출은 홍수출하를 막고, 국내 시장의 가격 안정화에도 도움을 줄 수 있는 만큼, 해외 수출과 내수 판로를 균형 있게 개척할 수 있도록 노력하겠다.”라고 말했다. 

<아래는 구글번역기로 번역한 기사 전문이다.> 

<The following is the full text of the article translated by Google Translate.> 

Sangju, Shine Musket first shipped this year 

The city of Sangju (Mayor Young-seok Kang) announced that it would begin sales in earnest by announcing the first shipment of the Shine Musket produced in the region this year.

Shine Muscat is a green grape variety with a mango flavor, and has recently been favored as a high value-added variety as it has a sugar content of around 18brix.

Sangju has established itself as a representative grape producing region recognized by others, with 877 tons of grapes being exported last year alone, along with the nation’s first place in Shine Muscat cultivation, and taking the first place in Gyeongsangbuk-do’s grape export volume in 2020.

According to an official from Sangju City, the high-quality Shine Musket harvested for the first time this year is being supplied to all branches of Shinsegae and Galleria department stores, and it is very popular.

In addition, it is starting to supply to online platforms such as Market Kurly and KakaoTalk Store, and is actively exploring new markets by exporting to China and Southeast Asia.

The head of distribution and marketing department in Sangju city said, “Recently, as the cultivated area is rapidly increasing every year, it is necessary to develop export channels and diversify distribution in preparation for oversupply.” He said, “In particular, overseas exports prevent flood shipments and help stabilize prices in the domestic market. As much as we can, we will do our best to develop overseas export and domestic markets in a balanced way.” 

The city of Sangju (Mayor Young-seok Kang) announced that it would begin sales in earnest by announcing the first shipment of the Shine Musket produced in the region this year.

Shine Muscat is a green grape variety with a mango flavor, and has recently been favored as a high value-added variety as it has a sugar content of around 18brix.

Sangju has established itself as a representative grape producing region recognized by others, with 877 tons of grapes being exported last year alone, along with the nation’s first place in Shine Muscat cultivation, and taking the first place in Gyeongsangbuk-do’s grape export volume in 2020.

According to an official from Sangju City, the high-quality Shine Musket harvested for the first time this year is being supplied to all branches of Shinsegae and Galleria department stores, and it is very popular.

In addition, it is starting to supply to online platforms such as Market Kurly and KakaoTalk Store, and is actively exploring new markets by exporting to China and Southeast Asia.

The head of distribution and marketing department in Sangju city said, “Recently, as the cultivated area is rapidly increasing every year, it is necessary to develop export channels and diversify distribution in preparation for oversupply.” He said, “In particular, overseas exports prevent flood shipments and help stabilize prices in the domestic market. As much as we can, we will do our best to develop overseas export and domestic markets in a balanced way.”